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      by
      Philip Campbell, CPA
 Copyright
      2003, Philip Campbell - All Rights Reserved
       
 Cash is the lifeblood of every
      business.  Cash is what  keeps
      your business alive.  It is a
      very precious asset that must be treated with the care and attention it
      deserves.
 
 Always remember, Cash Is King, because No Cash = No Business.
 
      
      One of the  cold, hard realities of business is that if you ever run out of
      cash, your business goes down the toilet. 
      All your hard work goes right down the drain.  Your dreams and desires for creating an exciting and
      profitable business come crashing down.
      
      
       Stop
      and ask yourself this question – What is my cash balance right now? If your answer is  “I don’t know”, then you
      don’t have your cash flow under control. 
      It means you are not “doing today’s work today.” 
      You are not “doing the dishes” each day. An Accurate Cash Balance is
      CriticalIn
      business, you have to have  good numbers. 
      And the most important number of all is the  cash balance. 
      
      
       Even
      the most intelligent and experienced person will fail if they are making
      business decisions using an inaccurate or incomplete cash balance.
       Decisions
      that might otherwise be brilliant become deadly when they are made based
      on inaccurate data.  If you go
      to the doctor and he makes an inaccurate diagnosis, the treatment he
      prescribes for you could be harmful – even fatal.
      
        Doing
      the Dishes Every DayThe
      key to keeping an accurate cash balance in your accounting system is to do
      today’s work today.  It’s
      “doing the dishes” every day.
      
       The
      problems start when you, or the person you have in charge of your books,
      violate this rule.  When entering cash receipts is put off and entering invoices
      is delayed.
        The
      “Dishes” TestIf
      you’ve gotten in the habit of putting off the “non essential”
      accounting and “data entry” work, I’d like to suggest a little test.
      
       Try
      this test for one full week and see what happens. 
      Here’s the test:
      
       Stop
      doing the dishes. 
      
       Allow
      them to stack up for a full week.
      
       Save
      yourself the time and trouble of cleaning up after meals. 
      After you enjoy a good meal, put the dishes in the sink or on the
      counter and get on to the other things you have to do. 
      Move on to the other important things around the house.
      
       Just
      think how much free time you will create for yourself.
       Life
      is good, right?
      
       Well,
      maybe not.  After the first day or so, a couple thoughts start to run
      through your head.  “I’m
      still going to have to do the dishes. 
      When I do, there is going to be a huge stack and it’s going to
      take a long time.  After a
      week, they are also going to be smelly and have old and hardened food all
      over them.”
      
       You
      would be embarrassed when friends come over and see a dirty pile of
      dishes stacked up in your kitchen.  Then
      after a week, isn't it a much, much harder chore? 
      
       Stop
      and ask yourself this question - do most people do the dishes every day
      because they just love doing the dishes?
      
       Of
      course not.  They do them each day because it’s one of those chores that
      is best done in  bite-sized chunks.  Take
      Control of Your Cash Flow
      Doing
      the dishes every day is the practice of doing today’s work today. 
      You do it because the alternative approach is a really bad idea.
      
       You
      need to put this same approach to work in your business. Specifically, make sure
      your financial records are kept current each day. 
      This will ensure you have an accurate cash balance. Make
      the commitment NOW to take control of your cash balance.  You owe
      it to yourself and to your business. 
                Remember, Cash Is King,
                because No Cash = No Business. 
                  
                About Philip CampbellPhilip Campbell is a CPA and the author of the book: “Never Run Out of Cash,
      The 10 Cash Flow Rules You Can't Afford to Ignore”. 
                Philip has helped hundreds of small business owners take
                control of their cash flow. 
                He shows you how to eliminate your cash flow worries and
                take control of your business. 
                Is your cash flow under control? 
      You can download his new Special Report "The
      Secret to Creating Cash Flow Projections You Can Trust" FREE
      Right Now. Click Here to get your copy NOW.
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      Experience
      the Wonderful Feeling of Knowing You Have Your Cash Flow Under Control! Get your copy of Never Run
      Out of Cash
 
  
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